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sumaiya zahan
Jul 28, 2022
In Money Saving Forum
At 8 pm on June 30, 2019, Liu Yan, a famous host in the mainland, made a live broadcast on Kuaishou. Unlike Huang Bo and others on Kuaishou's promotional works, Liu Yan only did one thing during the three and a half hours of live broadcast: selling goods. In the live broadcast of rivers and lakes, most events bloom and annihilate in the private domain, and few hot spots penetrate the circle and reach the awareness of the general public. For example, Liu Yan invited 13 Kuaishou internet celebrities to sell goods with her. Their names are Gaudi, Ping Rong, Bai Xiaobai, Li Minglin, Er Ziye, etc. Those who have never played Kuaishou may sound confused, but it is true , they are the kings of the Kuaishou rivers and lakes. Take Ms. Ping Rong, the "First Queen of Kuaishou Jumping in the Refrigerator" as an example. Her husband is Jing Yuanlin from Heilongjiang nicknamed "Two Donkeys". On the night of the event, Liu Yan frequently thanked Ping Rong for his popularity, and repeatedly praised the beauty of Mrs. In the subsequent delivery, the phone number list two actively cooperated and sold the "24K Gold Collagen Peeling Mask". On the night of the event, Liu Yan sold a total of 18 products, such as vacuum cleaners for 139 yuan, three bottles of shampoo for 29.9 yuan, and three imported toothpastes for 39.9 yuan. The prices were "touching"... After the live broadcast, some relevant parties disclosed the data of the goods: 25,000 orders were sold in 2 minutes of the live broadcast, sales exceeded 10 million in 2 hours and 55 minutes of the live broadcast, a rechargeable juicer was sold for 1.63 million yuan, and a certain shampoo was sold. 43,800 bottles... A senior e-commerce researcher said: Considering the early momentum, this data may be amazing in the eyes of laymen, but it is very ordinary in the world of Internet celebrities. Let's take "Donkey Sister-in-law" Ping Rong as an example. A week before Liu Yan's live broadcast, Ping Rong and her husband "Er Donkey" planned a grand "Pingrong JLV Changlu Night", which invited Lin Zhiying, Li Yuchun, Chen Huilin, Hua Shao and other stars helped out on the spot, and the effect of bringing goods was amazing. The sales exceeded 40 million, mainly the "JLV" micro-business brand created by the couple, and the profits were naturally very rich. At the event site, the person holding the microphone in the middle was "Two Donkeys" Jing Yuanlin In the wider world of internet celebrities, the two donkeys are not yet ranked. Taobao Internet celebrity "Viya" sold 330 million goods on Double 11 last year, and created a transaction value of 2.7 billion in the whole year. The amount of goods brought by one person is almost 50% of that of Lujiazui International Finance Center, the highest-selling mall in Shanghai. %. In a live broadcast, just after she introduced a snack, the stock of 60,000 was sold out within 1 second, which was astounding.
Thematic Analysis of China's Online content media
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