Apr 12, 2022
In Money Saving Forum
Independent creations are a very popular product. These specialists - writers, designers, illustrators, photographers, videographers, etc. When in-house or agency marketers are short on time or talent, outsourcing to outside experts is often the most agile and practical solution.Working with freelancers is good. However, onboarding freelancers with inadequate guidance can cost you time and money in revisions or redesigns if the final deliverable buy email list doesn't hit the mark or clearly align with your brand vision. The first step is the vetting process, making sure you choose a freelancer who has the right experience and portfolio for your brand. Then it's up to you to offer the information, context and examples they need to provide.A good integration requires more work up front, but it's worth it. Never buy email list assume a freelancer will absorb your brand on their own. They should do their due diligence in brand research and proactive questioning, but they should have an inside perspective, appropriate to their specialty, to get up to speed on your brand standards. Onboarding freelancers is much easier if you document your brand guidelines and marketing strategy. Between 59-62% of top performing B2B and B2C marketers have documented strategies, while only 16-18% of bottom performing marketers do. It just goes to show the influence of proper documentation on nurturing a successful marketing strategy and relationships with freelancers.It is a delicate balance between giving too much or too little direction, and the regulations and limits of independent contractors must be respected. Yet proper instructions are necessary to ensure consistency in your brand buy email list voice and style, and they are often overlooked. In fact, Deloitte's 2018 Global Human Capital Trends report found that 55% of HR staff are not in favor of onboarding alternative workers (freelancers, contractors, etc.).So what makes for a good onboarding experience? Here's what real freelancers have shared.