Forum Posts

Robiul Islam
Jun 28, 2022
In Money Saving Forum
You may have the world's most amazing element behind your form, but ultimately users must choose to click on your ad to access the lead generation form. Your Banner Design image and your copy matter greatly for this purpose. Avoid just using a stock image Use custom graphics for your brand if possible. Even if you don't have designers available to help you, you can use a free image editing program (eg Canva) to add a simple button to an image. Test a variety of images Just because you're promoting a report doesn't mean you have to show an image of the report itself. Try images with people versus images without people, position designed graphics relative to Banner Design photography, or test various in-image ratio statistics. Write different copy variations Some possible tests include: Advertising Continue reading below • Short or long copy. • Paragraph vs bulleted form. • Quotes from individuals vs concrete statistics. Also, think about the copy in the description Banner Design of the form itself. Don't just repeat what was in the ad copy, but make it clear what people will get when they fill out the form. 4. Send People to Your Website, Not PDFs If you offer people a downloadable asset, you can just provide them with a PDF link after filling out a form, right? Well, you can, but you're missing the opportunity to retarget them on other platforms. Design a thank you page where people can Banner Design download the item, while also considering opportunities to cross-promote related content. For example, do you have an upcoming webinar related to the topic of the white paper you are promoting? Provide an additional link to register for the webinar. Advertising Continue reading below Make Banner Design sure this page contains pixels from other ad platforms you use and create audiences based on people coming from LinkedIn. Add UTM parameters to indicate they are from LinkedIn ads, including campaign parameters to designate targeting. Use these parameters to create URL-based audiences that you can retarget later. For example, a URL can contain the following UTM parameters: • utm_source: linkedin • utm_medium: cpc • utm_campaign: Whitepaper_CXO_Seniority Now you know that all visitors with that particular campaign setting had C-level seniority, based on the targeting Banner Design you were using in the associated LinkedIn campaign. You can then create audiences in Google Ads for any URL containing Whitepaper_CXO_Seniority . Now you have a Google Ads audience to retarget, made up of people you know are at seniority level C and have expressed interest in an item. 5. Configure Lead Gen Forms Engagement Retargeting You can also set up retargeting Banner Design for people who interact with forms. Advertising Continue reading below Targeting settings offer the choice between people who opened a lead generation form or people who submitted a form. You can then select one or more specific forms to include in the audience.
0
0
2
 

Robiul Islam

More actions