completes a landing page, you send them the ebook, guide, checklist, product, email, consultation, or other offer you promised them. Th industry leads e best way to do this is to use a marketing automation tool. ActiveCampaign automation showing how to deliver an offer from a landing page conversionThis ActiveCampaign automation emails your offer when a contact fills out a form on your landing page!
A key idea for landing pages: reduce friction. Landing page friction is anything that makes it harder for your visitors to industry leads act on your CTA. How can you reduce friction on your landing page? Create a single column form. Single-column forms are completed 15.4 seconds faster than multi-column forms Use negative space. Negative space supports scannability and visual hierarchy (visual .
communication of order and importance of content) Drop the drop-down list. Questions on a form that use drop-down options slow industry leads users down and people are more likely to leave your landing page without submitting your form. Opt for radio buttons instead. Fewer form fields. Ask only what you need. A good rule of thumb is to ask yourself, "Will a visitor ask why we need this information?" If it's not relevant, don't ask.