So get started todayFor analytics Phone Number Database specialists and online marketers, 2020 was a year in which a lot of new things could be learned. Just think of Google Analytics 4, Google Data Studio updates, Server Side Tagging and ITP. It feels as if the entire data landscape is in full swing and is making great strides Phone Number Database in online marketing. In this article, I'll discuss the recent changes in ad tech and what's going on around online privacy, tracking, and cookies right now. This is a large and important subject, and will Phone Number Database continue to play a major role in the coming years. This topic has been evolving for a long time so I'll take a look back in this article first so that you can hopefully get a good idea of what's going on right now.
I will also delve a little deeper Phone Number Database into the technical processes so that you can better understand the rationale behind this discussion. The problem with the adtech industry is that it relies heavily on cookie Phone Number Database technology Online privacy over the years Cookies: how about that again? Anti-cookies sentiment How does cookie syncing work? A look back at the developments What does the future look Phone Number Database like without 3rd party cookies? Preparing for a future without third party cookies Online privacy over the years The whole idea of online privacy is not something that has come up recently.
The so-called Cookie Act came Phone Number Database into effect in 2012, which requires that every visitor in the Netherlands receives information about which cookies are placed on the website that is visited. For cookies that do not have a technical purpose but are aimed at marketing, permission must also be requested. Tracking Phone Number Database cookies received an exception to this later on. That brought a lot of relief to marketers. In May 2018, the General Data Protection Regulation (GDPR) came into effect. This law went one step further than its predecessor and also protects the storage of personal data.