Best practices in international marketing vary widely from advertising in the United States. In addition to the legal and regulatory differences you will encounter, selling abroad also requires you to employee contact list navigate unfamiliar cultures and values. But don't let that put you off: Global marketing isn't just for Fortune 500 companies and startups with investment capital to employee contact list spend. With smart international marketing, even niche businesses can broaden their appeal and expand beyond the national space. The majority of digital media consumption globally now occurs on mobile devices, indicating new opportunities for reaching prospects through phone and digital channels.
And there are many success stories that speak to this approach, like how Airbnb garnered over 3 million impressions and captured global attention with its mobile-focused, globally-focused #OneLessStranger campaign. By learning how to employee contact list advertise effectively on the international stage, your business can tap into untapped markets, reach new customers, and reap big profits. Focus your efforts, do your homework The first step in effective international marketing is to identify a specific country or region to target and then stick to it. This means that your approach will need to employee contact list be focused and focused: don't just aim for an entire continent, dig deep to identify specific countries.
That will be most receptive to your service, and to employee contact list locate regions where your product can fill a gap or satisfy an unmet need. For example, telecommunications or mobile phone companies will find it difficult to break into the Eurozone market, as this industry is both highly regulated and ultra-competitive across the continent. But if you take a look at the Mediterranean Sea, you'll find a much more relaxed mobile business climate in North African countries like Morocco and Tunisia, which means more leeway to employee contact list advertise. and sell your product.